STC-PR worked within an integrated and strategic communications role for this leisure and business tourism client to increase the number of visitors and footfall to attractions across the region.

Helping to enhance the regional profile, promote the region as a competitive visitor destination, highlight the unique visitor experiences and increase the number of leisure and business tourism visitors through a combination of consumer and business to- business communication channels.

STC-PR  successfully launched the first ever Black Country Hotel & Tourism Awards.

The awards were launched to help celebrate the region’s unique tourism products, its history, heritage and industry achievements, whilst highlighting best practice across the hotel and visitor attraction sectors.